Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?

Category Archives: fast food

584: Bob Wieder Offers Up ‘115 Reasons Why It’s Not Your Fault If You’re Fat’

Bob_Wieder_2

Humorist and health writer Bob Wieder is our guest today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Sometimes you just gotta laugh at the mess we find ourselves in. While skyrocketing rates are no laughing matter, some of the reasons (and excuses) given for how and why we got this way can certainly be comical. CalorieLab.com health writer Bob Wieder knows a thing or two about obesity and being funny and decided to combine these two passions in a Kindle e-book on the subject entitled 115 Reasons Why It’s Not Your Fault If You’re Fat: Justifications, Rationalizations, Excuses, and Extenuating Circumstances for the Not Exactly Thin. As you might imagine, anything and everything is on the table in this book pointing the finger at your mom, biology, family, school, where you live, other fat people, society, lifestyle choices, your job, the auto industry, chemical industry, food and beverage industry, government, God, and whoever else we can find to blame. Listen in as Jimmy and Bob explore some of the more intriguing reasons why you became fat and the state of obesity in modern times.

TRY THIS NEW LOW-CARB SNACK OPTION FROM NICK’S STICKS:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 584
– Support our sponsor: Nick’s Sticks Grass-Fed Beef Sticks
115 Reasons Why It’s Not Your Fault If You’re Fat Kindle e-book
115Reasons.com
Bob Wieder’s CalorieLab Columns
Extras: Reasons 116 and beyond

583: Paleo Food Truck Owners Shelby Malaterre, Bob Montgomery And June Sinclair

food_truck_folks

Paleo food truck owners Shelby Malaterre, Bob Montgomery and June Sinclair are our guests today on The Livin’ La Vida Low-Carb Show with Jimmy Moore!

When your life has been radically changed through a shift to a healthy Paleo/low-carb way of eating, then you can’t help but want to share this good news with everyone you come into contact with. And while most people tend to start blogs, make YouTube videos, record podcasts or other conventional methods for educating others about this nutritional plan, it’s quickly obvious that Shelby Malaterre, Bob Montgomery and June Sinclair are not most people. Wanna know how they are being champions for the Paleo/low-carb lifestyle? FOOD TRUCKS! No kidding, they’ve created food trucks where they live to educate the people in their neighborhoods about how to eat delicious and nutritious meals without all the carbage.

Shelby Malaterre runs the “Caveman Truck” in the Indianapolis, Indiana area with his unique “Pal Leo” caveman character plastered along the side of his food truck. Bob Montgomery and June Sinclair are the masterminds behind the “Not So Fast!” Food Truck in the San Diego, California area putting the focus on quality fresh local foods to nourish the bodies of the fortunate customers who get to frequent their business. It’s a novel idea and there are less than a dozen Paleo/low-carb food trucks currently in the United States. But these enthusiastic Paleo food truck owners are hoping that they are on the ground floor of an incredible trend that is sure to take America by storm. Listen in to Jimmy’s fun conversation with these innovators looking to make a difference for the sake of Paleo/low-carb living!

VISIT DR. SPENCER NADOLSKY’S LEANER LIVING STORE:

NOTICE OF DISCLOSURE: http://cmp.ly/3

LINKS MENTIONED IN EPISODE 583
– Support our sponsor: Dr. Spencer Nadolsky’s Leaner Living products
Shelby Malaterre bio
“Caveman Truck” in Indianapolis, Indiana
“Caveman Truck” on Twitter
“Caveman Truck” on Facebook
Current In Fishers column “Eating like a caveman”
Bob Montgomery & June Sinclair bio
“Not So Fast!” Food Truck in San Diego, California
“Not So Fast!” Food Truck on Twitter
“Not So Fast!” Food Truck on Facebook
“Not So Fast!” Food Truck Blog
– KTLA news story: “Caveman Diet” Helps People Get in Shape

268: Food Marketing Expert Hank Cardello Explains How Manufacturers Are Making You ‘Stuffed’!

Hello and welcome back to The Livin’ La Vida Low-Carb Show with Jimmy Moore!

Today Jimmy shares his interview with Hank Cardello, a former insider in the world of food commerce who had a change of heart after a brush with cancer in the 1990s. These days Hank wants everyone to know what food brands, restaurants and grocery stores are really thinking about when developing marketing schemes and new products. It may not be a conspiracy against consumers, but it can be a messy business with much room for improvement.

While talking about Hank’s book called Stuffed, Jimmy does set the record straight on a point or two, such as Cardello’s assertion that only calories are important to labels, but Jimmy clearly enjoyed the book and asks the author to relate and expand on many of the insider insights shared within.

LINKS MENTIONED IN EPISODE 268
Jimmy Moore’s “Livin’ La Vida Low-Carb Links” blog
Hank Cardello bio
Stuffed: An Insider’s Look at Who’s (Really) Making America Fat
StuffedNation.com
Hank Cardello’s “Stuffed” blog
Hank’s 27º North–pointing the way to responsible profits
Contact Hank Cardello

226: Tom Naughton’s ‘FAT HEAD’ Turns The Tables On ‘Supersize Me’

Hello and welcome back to your favorite health and nutrition podcast The Livin’ La Vida Low-Carb Show with Jimmy Moore! Today, Jimmy talks with and proudly introduces you to a documentarian (and comedian) named Tom Naughton.

Tom has a real beef with Morgan Spurlock, the infamous creator of Supersize Me. As you may recall, Spurlock’s claim to fame made the assertion that fast food specifically from McDonald’s is leading the U.S. into an obesity epidemic by offering unhealthy, addictive food and pushing larger and larger food servings. In contrast, though, Tom Naughton’s response documentary, FAT HEAD, claims that this is “a load of bologna!”

We hear from Tom in today’s interview about some of the key themes of FAT HEAD: namely that it shows that obesity is NOT an epidemic, is overdiagnosed, is not a disease and is not a death sentence. Further, with the help of some key low-carb consultants Dr. Mike Eades and Gary Taubes, he shows that it is very possible to lose weight AND improve your health markers on a purely fast food diet by simply applying some common sense and avoiding insulin triggering menu items.

LINKS MENTIONED IN EPISODE 226
– Order Tom Naughton’s documentary film FAT HEAD The Movie
Official FAT HEAD The Movie web site
FAT HEAD The Movie YouTube videos (FREE clips from the film)

119: The Unmistakable Cultural Influence Of McDonald’s

When you think about the most famous brands in the entire world that are almost universally recognized by virtually everyone who sees them, one particular brand rises to the very top–MCDONALD’S! There’s no denying the saturation of the Golden Arches in the marketplace today, but there’s scientific evidence now that shows this influence goes much deeper than mere recognition especially among children.

In Episode 119 of “The Livin’ La Vida Low-Carb Show with Jimmy Moore”, I highlight a study published in August 2007 that found children preferred food that was wrapped in paper with the McDonald’s logo on it compared to the exact same food appearing in plain paper wrapping. It’s an absolutely astonishing discovery and further solidifies the argument that many are making that McDonald’s has a responsibility to encourage healthier food options for its young customer base.

McDonald’s is a modern-day cultural phenomenon. No other business can claim such a strong foothold on the children of this world (except for maybe Disney, but that’s debatable!). And with that great power there should be a responsibility to do something effective with it while still maintaining a profitable business model. The two are not mutually exclusive and offering healthy alternatives at the most famous fast food restaurant in the world is not an unreasonable request. And don’t tell me they already do offer “healthy” choices because sugary salads and HFCS-infested caramel apple dippers don’t count!

Creating the R Gym concept was a good start on the fitness end of things and so was donating $2 million to childhood obesity research. But those are merely window dressing on a problem that runs deeper than even McDonald’s is willing to admit. Fast food makes you fatter–DUH! And yet representatives with the company want to claim eating the food at Mickey D’s is part of a “balanced” diet. As John Stossel would say, give me a break!

What do you make of this study revealing the marketing prowess of a company like McDonald’s? Do you think they should use their popularity among the kids to begin educating and offering better food choices? Or it is perfectly fine for them to continue peddling burgers, French fries and milkshakes to serve the needs of their “growing” customer base?